PERSONAL BRAND AND YOUR JOB SEARCH (Part 1 of 3)


Author: Virginia McLaughlin, CNC Volunteer Coach


 
WHAT IS A ‘PERSONAL BRAND?

You already have a brand—did you know that? 

 

It’s the impression people have of you from your resume, or after an interview, or as you talk with someone at a networking event.  

 

“Branding is what people say about you when you’re not in the room,” is how Jeff Bezos, CEO of Amazon has described it.

 

So ask yourself, is your current brand working for you?  Is it representing you at your best?

 

In a job search, your brand answers these questions:
Who are you?

 What is unique about you?

     What sets you apart?

 What can you contribute?

    How will you fit into this organization?

 

Do prospective employers get the answers to these questions?  Are those answers authentic and clear? 

 

Your challenge--in order to be distinctive and memorable—is to have thought through the answers to these questions. To have gone through the reflective process of discovering your true personal brand.

 

Read about that process in next week's Part 2,  How Do I Discover My Personal Brand? 




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